
I've just started contributing photos to the Everyday Africa feed on Instagram (and Tumblr). Everyday Africa is a project started by photographer Peter DiCampo and writer Austin Merrill which has since grown to include a number of other photojournalists working across the continent (including Jane Hahn, Holly Pickett, Shannon Jensen, Laura El-Tantawy, Idil Ibrahim, Glenna Gordon, and Charlie Shoemaker).
The goal is to show images of daily life in Africa. It's an attempt to counter the prevaling Western narrative that over-emphasises only worst cases from the continent, to the exclusion of everything else. In contrast, the feed shows that "the extreme [is] not nearly as prevalent as the familiar, the every day."
The project is also demonstrating that embracing new modes of communication can help photographers reach an audience that they normally wouldn't; after being featured by Instagram as a "suggested user" the feed now has more than 18,000 followers. Peter put this well in recent article on Salon.com: Introducing Africa to the OMG Crowd.
Everyday Africa also recently "took over" the feed of The New Yorker and has received coverage from The New York Times Lens Blog.